12 Best Towels on Amazon, According to More Than 16,000 Reviewers

Crafted in the Turkish city of Denizli, these plush bath towels are made of soft and downy 100% Turkish cotton and come in over 10 rich color options (we’re partial to the green!). The quality feels luxurious and stays rich to the touch over time, as one buyer attested to in their review: “They feel like towels from a posh hotel, they have worn well, looking as good now as the day we bought them.” Another reviewer echoed the longevity of the towels, pointing out how the “fibers don’t ball up” and that the seams hold steady through regular use.

Other reviewers praise their size. Clocking in at a slightly oversized 27” x 54”, this set of luxe Turkish towels pushes the real estate just over the edge into extra-large territory. One buyer wrote that it’s the optimal balance of big enough to swaddle yourself in post-shower, but not so big that they “swallow you up.”

SALBAKOS Organic Turkish Cotton Hotel Bath Towel

  • Five-star reviews: 8,000+
  • Size: 27″ x 54″

Another standout option is this set of four eco-friendly super-absorbent bath towels by Salbakos, which are made in Turkey and available in a variety of colors from neutral to bold. These towels don’t seem to deposit lint in the dryer, don’t seem to fade, and appear to be super-absorbent towels—a pretty important factor for a product that exists just to dry off your body.

White Classic Luxury Cotton Bath Towels

  • Five-star reviews: 8,000+
  • Size: 27″ x 54″

These luxury bath towels are Oeko-Tex certified and made from high-quality combed cotton, with that double-stitch edge we favor. Perhaps the softest bath sheets on this list, their super-plush, luxurious feel has reviewers sold. One described their super-soft warmth as a “calm to my perpetual existential crisis,” while another compared them to “luxury five-star hotel” types of towels. And you can’t really go wrong with basic white, can you?

Texere Organic Cotton 4-Piece Luxury Bath Towel Set

  • Five-star reviews: 400+
  • Size: 35″ x 56″

If you’re looking for a little something more in terms of design, check out this loop terry pattern. It’s available in more than 10 colors, Oeko-Tex certified, and you can choose between a diamond pattern (pictured) or a cable weave. Both patterns feature a low-twist terry cloth made of 100% organic cotton and a twill hem. They’re a little pricier than the other towels on this list, but if you’re looking for a specific aesthetic and this fits the bill, they’re not too much of a splurge.

BAGNO MILANO Turkish Jacquard 6-Piece Towel Set

  • Five-star reviews: 1,500+
  • Size: 27″ x 56″

Cut down on dry time with these ultra-absorbent towels that reviewers report are “even prettier in person.” Created using Aqua Fibro’s Unique Spinning Technology, the set feels ultra-plush and absorbent. Seen here in white, they’re available in more than 10 other shades and come with two bath towels, two hand towels, and two washcloths. Nothing like a one-and-done purchase.

Classic Ribbed Turkish Towels 2-Piece Luxury Set

  • 5-star reviews: 4,500+
  • Size: 27″ x 54″

Here’s another high-quality set made of Turkish cotton. We’re all about the texture, the look, and the super soft feel. The towels are available in nine pretty colors and can be purchased in a set of two or three. There’s also a matching bath mat if you’re interested (and we’re very interested).

Utopia Towels Luxurious Jumbo 2 Piece Bath Towels

  • Five-star reviews: 32,000+
  • Size: 35″ x 70″